How Social Media Videos on Yelp Can Transform Your Business

When people search for a business on Yelp, they’re not just looking for reviews—they’re looking for trust. Adding social media-style videos to your Yelp listing is one of the most effective ways to build that trust, showcase your brand, and attract more customers.

Here’s why videos work so well on Yelp and how they can give your business a competitive edge.

1. Videos Increase Engagement

People spend more time engaging with listings that include videos. According to Yelp’s own research, users are 5x more likely to engage with a business listing that features a video compared to one that doesn’t. Why?

Videos Tell a Story: A quick video can show potential customers the atmosphere, your staff in action, or your most popular dishes—all in ways that photos or text can’t.
Scrolling Stoppers: Videos capture attention instantly, especially when users are quickly scanning Yelp listings.

2. Videos Build Trust

Seeing is believing. A short, authentic video builds credibility by giving potential customers a glimpse of what they can expect when they visit.

Real Customer Experiences: Show happy customers enjoying their meals, a tour of your business, or your team preparing an order.
Authenticity Over Perfection: Social media-style videos feel real and relatable, which resonates more with today’s audience than overly polished corporate ads.

3. Videos Drive Sales and Foot Traffic

Businesses that include videos on Yelp listings often see a noticeable boost in traffic—both online and in person. Why?

Emotional Connection: A great video doesn’t just inform; it excites. Potential customers feel more confident choosing your business when they can visualize the experience.
Data-Driven Results: Yelp reports that listings with videos see higher click-through rates, meaning more people are visiting your website, calling your business, or getting directions.

4. Videos Set You Apart from Competitors

Yelp is a competitive space. While many businesses focus solely on reviews or static images, adding videos makes your listing stand out.

Showcase What Makes You Unique: Whether it’s your signature dish, your welcoming ambiance, or your exceptional customer service, a video can highlight your business’s strengths in seconds.
Outshine Competitors: If your competitors aren’t using videos, this is your opportunity to leave a lasting impression.

5. Videos Keep Your Listing Relevant

Yelp, like all platforms, continues to evolve to meet user expectations. Today’s consumers expect to see dynamic, engaging content when they’re making decisions. Videos:

Help with Rankings: Listings with frequent updates, including videos, perform better in Yelp’s search results.
Encourage Reviews: Customers are more likely to leave reviews when they’ve had a memorable experience, which videos can help create.

Quick Tips for Creating Social Media Videos for Yelp

Keep It Short and Sweet: Aim for videos that are 15-30 seconds long—just enough to grab attention without losing interest.
Focus on Your Strengths: Highlight your most popular products, unique offerings, or customer experience.
Use Natural Lighting: Bright, well-lit visuals make your videos more appealing.
Show Action: Capture moments like food preparation, drinks being poured, or happy customers enjoying their experience.
Be Consistent: Update your listing regularly with fresh content to stay relevant.

Why This Matters for Your Business

Adding social media-style videos to your Yelp listing isn’t just a nice extra—it’s a powerful tool for growth. Videos drive engagement, build trust, and help potential customers feel confident in choosing your business over the competition.

Let’s Create Videos That Work

At Slowmo Creative, we specialize in creating social media-style videos that captivate your audience and deliver results. Ready to stand out on Yelp and attract more customers?

Contact Slowmo Creative Today.

How Social Media Videos on Yelp Can Transform Your Business