How it works
Once our partnership begins, here’s what you can expect:
Step 1: Discovery & Strategy
Understanding your business and creating a custom roadmap.
This phase shows you that we understand no business is like another. We treat each project with the attention to marketing that it deserves.
Here’s what we cover during discovery:
Brand Deep-Dive: We review your brand's story, mission, and goals to ensure our vision aligns perfectly.
Competitor Research: We analyze your competitors to identify trends, gaps, and opportunities.
Audience Insights: Who are your ideal customers? We define their needs and behaviors so your content speaks directly to them.
Content Audit (if applicable): We review what’s currently working (and what’s not) across your social media to sharpen our strategy.
Customized Creative Roadmap: We deliver a content plan tailored to your objectives, outlining key themes, visuals, and messaging.
We get to know your business from the inside out and even become your customer so that we can truly speak to your audience.
Step 2: Pre-Production Planning
Pre-production is all about building a strong creative foundation that sets the stage for standout content. During this phase, we focus on gathering insights and ideas to ensure your content is both trend-driven and unique to your brand.
What we handle during this phase:
Extensive Research: We dive deep into trending video styles and analyze competitor content to ensure your videos not only stay relevant but also stand out.
Concept Development: We brainstorm and develop ideas specifically for the first shoot. We understand that the first shoot is just the start—the more we shoot, the more refined and impactful the content becomes.
Authenticity & Aesthetics: Our goal is to create content that looks beautiful yet remains authentic enough for viewers to feel connected and inspired.
Content Style Exploration: We gather examples of successful videos within your niche and determine filming styles that align with your brand’s voice and the insights gained during the discovery phase.
Logistics: We finalize shoot schedules and ensure all resources and approvals are ready to go.
This phase ensures we walk into production with a clear plan to create meaningful and memorable content.
Step 3: Production Day
Production day is where preparation meets action. Our goal is to capture high-quality visuals that feel authentic and resonate with your audience to not only engage with the content but share it and create more organic engagement.
What happens during production:
Top-Tier Equipment: We bring the best cameras, lighting, and tools to ensure every shot is crisp and visually stunning.
Balanced Aesthetics: While we prioritize quality, we avoid making the content feel overly polished or commercial, keeping it approachable and relatable.
Business Immersion: We take time during each shoot to engage with your staff and learn more about your business. This continuous effort deepens our understanding of your brand and helps us create content that truly reflects your story.
Adaptive Filming: We adjust our approach on-site to capture spontaneous moments and highlight what makes your business unique.
Every production day builds on the last, helping us create content that evolves and improves with each shoot.
Step 4: Post-Production
This is where your content is transformed into polished, scroll-stopping visuals.
Our post-production process includes:
Professional Editing: We use professional software to refine footage with precision cuts and color grading, assembling the content into captivating formats for Instagram, TikTok, Yelp, and more.
Curated Music Selection: Once we review the content, we carefully choose music that enhances your brand's story and emotional impact.
Comprehensive Assembly: All content is organized and prepared in video formats specific to each platform.
Approval Process: We send the content to you for review and schedule an approval meeting to walk you through each piece, answer questions, and gather feedback.
Revisions: Based on your input, we make any final adjustments to ensure everything aligns with your vision.
This is where everything comes together. We transform raw footage into polished, story-driven content—perfectly edited, color-graded, and formatted for each platform. Our goal is to create content that looks great and stays relevant, serving your business for the long haul.
Step 5: Review & Post
Once your content is approved, it’s time to hit post.
What we handle at this stage:
Client Review Meeting: We schedule a detailed meeting to walk you through the final content, gather your feedback, and address any revisions to ensure everything aligns with your expectations.
Content Calendar Planning: After approval, we create a tailored content calendar based on the number of videos in your plan to maximize consistent and strategic posting.
Direct In-App Posting: We post content directly through each app (Instagram, TikTok, Yelp, etc.) to ensure optimal organic performance.
Weekly Performance Conversations: We’re available any day of the week to answer your questions, offer support, and discuss the performance of your content.
Monthly Analytics Meetings: Every month, we hold a meeting to review your analytics, sales trends, and growth insights.
Quarterly ROI Reports: Every three months, we provide an in-depth return on investment (ROI) report to assess and optimize your content strategy.
Your success is our priority. Our commitment to open communication and continuous improvement ensures your brand grows and thrives with every post.
Next Steps: We’re with you every step of the way, from concept to launch. Let’s take your brand to new heights—together.
Our Partnership & Growth
Our process doesn’t stop after posting—it only gets better. Here’s how our partnership continues to grow:
What to Expect Going Forward:
Deeper Collaboration: With each shoot, we get to know your team and business better, fostering a more comfortable and seamless production experience.
Refined Content: As we continue working together, our understanding of your brand allows us to create even more impactful content.
Competitor Targeting: We consistently monitor your competitors and their audience to inform and sharpen our strategy. We also actively engage with users interacting with competitor content Mon through Friday to organically grow your presence and connect with new potential customers.
Continuous Posting: We maintain a regular posting schedule, using data-driven insights to keep your content performing at its best.
Dedicated Support: Our team is available Monday through Friday for any questions or ideas you want to share.
Performance Reviews: We hold monthly analytics meetings to review growth, plus quarterly ROI meetings to measure long-term success and fine-tune strategies.
By deepening our collaboration and refining our approach, we ensure your brand’s online presence evolves and thrives over time.